New client. Two quotes to send: painted edge business cards, and the church job site shoot. Tap Approve or Needs changes on each card, pick a chip on each decision, then Send my review at the bottom. Progress saves if you close it.
Their audiences from the whiteboard: medical, multifamily, property and asset management, education facilities. The church is the proof piece for all four.
Their current card is a 16pt matte. Thick with a green edge means 4over 32pt uncoated painted edge. It is the only product that can carry green: the cheaper 38pt Trifecta Velvet only does black, blue or red.
| Qty | Per card | Price | With tax | Our margin |
|---|---|---|---|---|
| 250 | $0.84 | $210 | $227.33 | 1.98x |
| 500 RECOMMEND | $0.50 | $250 | $270.63 | 2.04x |
| 1,000 | $0.33 | $330 | $357.23 | 1.83x |
Design is $50 and is already inside those numbers. Reorders are print only. Vendor cost is $70.73 / $88.05 / $142.91 plus $10 freight.
Vendor cost has crept up under the rate card we published in September. At 250 the painted edge now runs 1.98x, just under the 2.0x guardrail, and 1,000 is down to 1.83x. The curve today would say $233 / $260 / $335.
Nothing is broken on this quote. The question is whether we reprice the standing card.
38pt Trifecta Velvet, black core, black painted edge: $175 at 500, $225 at 1,000. Thicker than the 32pt and a stronger hand feel, but the edge cannot be green. Worth holding in the back pocket rather than leading with it.
First 2 hours is the published content day at $1,250. We have never set a rate for hour 3 onward, so this quote decides it. Three hours at the recommended rate is $1,700.
| Hourly after 2 hrs | 3 hrs | 4 hrs | Reads as |
|---|---|---|---|
| $300 | $1,550 | $1,850 | Event rate, cheap for a directed shoot |
| $450 RECOMMEND | $1,700 | $2,150 | Pays the crew, discounts the setup already made |
| $625 | $1,875 | $2,500 | Straight block rate, no break for staying |
Includes lighting and audio, drone, and the safety and ground work coverage off the whiteboard.
| Cut | Price | When |
|---|---|---|
| 60 to 90 sec | $250 | Social and email only |
| 2 to 4 min RECOMMEND | $650 | Sales piece they send a property manager |
The long cut is the one that works on a medical or multifamily buyer, because it carries the interview and the before and after. The short cut cannot do that job.
Cut from the same day, no extra shooting. Your whiteboard said long video plus 15 shorts at $50, which is below the published $65 cutdown, so this prices the volume properly instead of discounting by hand.
| Quantity | Each | Total |
|---|---|---|
| 1 to 4 | $65 | $65 to $260 |
| 5 to 9 | $55 | $275 to $495 |
| 10 or more RECOMMEND 15 | $50 | $750 at 15 |
We publish raw footage delivery at $250, which is a dump of files. A library is different work: cull, grade, name and categorize so their own team can pull a clip without calling us. That is editor hours, so it carries a price.
| Option | Price | What lands |
|---|---|---|
| Raw delivery | $250 | Everything we shot, unsorted |
| Curated library RECOMMEND | $450 | 50 to 75 clips, graded, named, by category |
This is also the line that makes CLN come back, because the library is what every later ad gets cut from.
| Line | Lean | Recommended | Full |
|---|---|---|---|
| Time on site | 3 hrs $1,700 | 3 hrs $1,700 | 4 hrs $2,150 |
| Case study video | $250 | $650 | $650 |
| Vertical videos | 8 at $440 | 15 at $750 | 15 at $750 |
| B roll | raw $250 | library $450 | library $450 |
| Vertical cut of the case study | no | no | $65 |
| Voiceover | no | no | $150 |
| Total | $2,640 | $3,550 | $4,215 |
Travel is included inside 30 miles, $50 to 50 miles, $100 to 75 miles. Everything includes 2 revision rounds and subtitles.
Vendor costs on this page are ours, not theirs. Nothing here has been sent to CLN. This page comes down once your review lands.